Property Marketing Imagery
spacevr_curate
THE BRIEF
When receiving a client brief for CG images in property marketing, thorough understanding is paramount. Open a dialogue to comprehend their vision, target audience, and project specifications. Discuss key features, aesthetics, and desired emotions. Clarify the scope, timelines, and budget constraints. With a detailed brief, the CG team can tailor visuals to precisely align with the client’s marketing goals, ensuring the creation of compelling, impactful imagery that resonates with potential buyers and enhances the overall property marketing strategy.
THE SOLUTION
Creating exceptional property CG imagery involves creative problem-solving. From addressing design challenges to optimizing visual appeal, the process requires collaboration and adaptability. Problem-solving begins with understanding the client’s vision and navigating potential obstacles like tight deadlines or budget constraints. Leveraging the latest technology and industry trends enhances efficiency. Whether refining architectural details or enhancing lighting, every hurdle is an opportunity for innovation. A solution-focused approach ensures the delivery of captivating CG imagery that not only meets but exceeds the client’s expectations, contributing to the success of property marketing campaigns and reinforcing the visual narrative of the project.
THE RESULTS
CG imagery has become vital for marketing residential properties and at Space VR we pride ourselves in our long and successful relationships with developers, architects and builders. We like to think we add jut a little more detail to our images and animations which give our impressions a more realistic and genuine presentation.
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The Orchard Housing Development
spacevr_curate
THE BRIEF
Our new client required marketing material for a large residential development with multiple units. They were unsure of which views would serve the visuals best, so requested Space VR to propose camera positions for the images.
This was our first collaboration together so it was important the process was as smooth and problem free as possible. Often Space VR works with clients with no prior experience in CGI, so we keep in regular contact with updates and progress.
THE SOLUTION
We advised producing still CG images for this project as they have the flexibility to be used within websites, as printed materials and for site signage. Also, the production turnaround is relatively quick, plus the costs of which can be precisely forecast which also appeals to the client.
Marketing is vital for these residential ventures, and as the developer’s desired position is always to complete purchases on all units before the building construction has completed, early market awareness is imperative. While photography is obviously unavailable at this early stage, photorealistic impressions could be considered the next best thing.
THE RESULTS
Producing residential development images are Space VR’s ‘stock in trade’, and an invaluable tool to the client when used to market such a project. Daytime images can easily be re-rendered into evening images with additional modelling and lighting, that can create a new atmosphere and tone.
We have been informed that all of The Orchards’ units have now been sold, and our images have already led to a collaboration with a new client.
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Luxury Living Space
spacevr_curate
THE BRIEF
Our long-standing client was building their own home and wanted options regarding decisions around hard surface finishes to certain areas.
THE SOLUTION
We suggested a Virtual Reality experience with real-time interaction and material changes, viewed through a headset. This gives the operator complete freedom to explore the space as they wish, obviously different from a CG animation where the viewpoint is always a fixed path. With VR you can either navigate through the built environment if you have a similar-sized open physical space, or you can remain stationary and use the controllers to teleport from point to point. Within the headset, there is the ability to access a drop-down menu through which you can scroll through texture options. Viewing the space in VR allows you to fully experience and understand as close as possible the scale of your project, and eliminates any costly revisits to the build to amend design decisions.
THE RESULTS
In this example the kitchen unit surfaces, raised area flooring, living area flooring and wet room hard surface textures are all changeable. The geometry is first created in our modelling programme, then taken into out VR creation software where the interactivity and navigation are implemented. Virtual Reality is here to stay, and with Space VR it’s much more accessible then you might’ve thought. Up until a few years ago, because of the cost implication relating to the process of emerging technology, Virtual reality was the main stay of larger projects. We’ve honed our processes so VR can be part of your project regardless of budget. Our client was delighted with the results and has already started using VR to promote their property business with great success. They have now had us design a VR room specifically for their Virtual Reality experiences.
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HIDE Bistro
spacevr_curate
Heaton, Newcastle Upon Tyne
THE BRIEF
Our client procured a new hospitality property to add to their growing portfolio, and asked us once again to produce still imagery as we had done for them for a previous project. They stated that images reflecting daytime and evening atmospheres were required as both represented different sales areas.
THE SOLUTION
Creating both versions is second nature to Space VR, and we recommend that clients with suitable venues commission such images. Every time we set about creating CGI’s we’re constantly pushing illustrative techniques, in this case it was the bevelling of the vertical tiles on the back bar by manipulating the way we created the textures. Only a small detail, but indicative of the steps we take to create images better than the competition and that help to bring your vision to life.
THE RESULTS
Along with the wider-angle images, we produced close-up detail renders that work incredibly well and are often used on marketing literature, menus and websites, and is something we’ve started including in every suitable project. Our determination to always push the quality of our deliveries is at the heart of our business, and that can only be an advantage to our clients. This particular client was extremely happy with our delivery and immediately brought us in onto another project.
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Clothing Retailer - London
spacevr_curate
THE BRIEF
Our new retail client asked us to quote for producing a city centre still image of their new large clothing store in the heart of London. This was only one of many owned by this client so they understood the process and knew exactly what they wanted. We had to move very quickly as the client had been disappointed with a previous image they had commissioned which had taken longer than expected.
THE SOLUTION
As often occurs, the images we produce have many uses. Not only as a design tool to show the necessary people within the company, but also to be used to aid in the planning process, on exterior site signage as well as promotional online material.
THE RESULTS
A very problem free project finished within 2-3 days with minimal amendments. The client was extremely happy with our turnaround time and our attention to detail. For missing information within the reference we were given, we improvised with what we have learned through experience, something the client appreciated.
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160-unit Housing Development
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The Falkland Islands Company – Stage Two
THE BRIEF
THE SOLUTION
THE RESULTS
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Self Contained Luxury Cabins
spacevr_curate
The Falkland Islands Company – Stage One
Albatross
rockhopper
THE BRIEF
THE SOLUTION
THE RESULTS
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Heritage Bar
spacevr_curate
THE BRIEF
Our client purchased a brand-new ground floor unit in the centre of Newcastle’s developing business area beside the famous St. James’ Park football stadium. They requested visual representation that offered a wider view of the venue, showing both a quality city centre bar to the front of the venue, and to the rear, a more sports-orientated space with food and beverage table service.
THE SOLUTION
We advised a 360 panoramic. This is when we set the CG camera up in such a way to produce a full 360-degree render that can then be manipulated in such a way as to allow the user to see the whole space by navigating around the view from a fixed point.
THE RESULTS
A 360 panoramic is an incredibly useful way to see around your entire space from a fixed point. They require more modelling as everything in the view is visible, but the benefits are that the clients will get a more complete appreciation of the venue not always possible from still images. Another benefit of a 360 panoramic is that they’re extremely straightforward to produce compared to CG animations and V.R, making it a very cost-effective option offering an all-encompassing view.
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like what you see?
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Thorpe Thewles Housing Development
spacevr_curate
THE BRIEF
Thorpe Thewles is a new high-end housing development for which our client needed visual representation to acquire funding and for online marketing.
THE SOLUTION
Still Image Creation.
We suggested still images for this project due to the number of units in the development. Often, we’re asked to produce those images without a full breakdown of every design facet such as landscaping and final material and design decisions to boundaries and fencing. With our experience we’re able to confidently add these missing assets to compliment the scheme without further interaction from our busy clients.
THE RESULTS
Every CGI company needs to be able to produce quick, accurate and effective exterior images for housing developments. At Space VR we pride ourselves in this field, understanding exactly what the client is looking for, and can be relied upon to deliver fantastic images.
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like what you see?
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Hadrian’s Coffee and Deli
spacevr_curate
THE BRIEF
A major development in Birmingham led to the client requesting a CG record of a large modern coffee shop space along with other amenities for the residential apartments attached above.
THE SOLUTION
Still Image Creation and Animations.
For such a large development we recommended still images and a full area animation. Animations can showcase a large amount of space relatively quickly, more than still images, of which it would take a considerable amount to cover the area.
THE RESULTS
For this project we used a new 3D programme called Twinmotion. This is a real-time visualisation tool that allows us to quickly produce high quality images and animations. Traditionally, CG imagery production can be a long process, but Twinmotion has been specially designed to bypass this and give the illustrator more immediate feedback. The still image rendering process is almost instant instead of hours, and animations take only minutes rather than days to output.
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like what you see?
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