One of the most significant developments in the field of architectural imagery has been the emergence of Augmented reality.

With it you can now experience your new building in a life like simulation allowing you to freely move through the space. This can be delivered either as a desk top version using keyboard navigation much as you would a video game, or as a headset Augmented Reality application, allowing you to have a more fully immersive 3D experience using hand controllers to teleport within the Augmented Reality world. You can look around and see exactly what you’ll be seeing in reality, once your project has been completed.

Additionally, when using Augmented Reality, you can implement real time changes such as colour and fabric options, opening doors, turning on lights and entertainment systems, moving from a daytime to a night-time lighting option. This really is as close to being there as possible.

Augmented reality can make a huge difference for a business that builds garden rooms, orangeries, and conservatories. Instead of guessing what a design might look like, customers can drop a life-size version straight into their garden using their phone. It instantly shows the scale, style, and best spot for the build.

Teams can tweak colours, materials, and layouts on the spot, making the whole process quicker, clearer, and far more exciting for customers.

A sector we’re particularly excited to be expanding into is Digital Signage. This technology offers the closest possible experience to seeing your product before it’s even built. While the presentations can be viewed on a screen, they are best experienced through a headset, where the full impact and immersive quality of these technologies truly come to life.

As we continue to develop this service, we’re constantly discovering new possibilities—from lighting design and digital totems to dynamic, moving digital exhibitions. The potential applications are almost limitless. Once the initial development is complete, the production process becomes highly streamlined and cost-effective, thanks to the extensive research and development we’ve already undertaken.

Importantly, this technology isn’t just visually impressive—it’s also a powerful strategic tool. Imagine presenting your concept to clients through an Augmented Reality experience, giving you a clear advantage over competitors. Not only does it create a memorable impression, but it also demonstrates that your business is embracing innovative, forward-thinking technology.