Ashoka

THE BRIEF

To create evening CG images of a new high end Indian restaurant that successfully conveys the focus on the interior mood lighting and an opulent environment.

THE SOLUTION

CG Still Images and CG Animation

Hospitality is a sector in which we’re most at home, having over 25yrs experience producing CG imagery for countless leisure and hospitality projects in the U.K and internationally. From that experience we have come to understand the importance of creating atmosphere and mood in our visuals, something that was vital in conveying the high-end eating experience of Ashoka. The CG images were led by the interior design of Space I.D which placed a high level of importance on concealed mood lighting that was adjustable throughout the day.

THE RESULTS

As an atmospheric representation of the restaurant was so important in this case, we produced a number CGI’s along with brief animations to further round out the campaign. All were used in online and printed marketing.