Salerno
THE BRIEF
This exciting new Italian restaurant in Edinburgh was designed with a very traditional look, using rustic and natural materials. As is often the case with such projects, the client wanted to start their marketing campaign long before the project construction had commenced so they needed solid CG images that conveyed the feel and experience of what was to come.
THE SOLUTION
CGI Still Imagery
A natural, rustic design is typically more difficult to achieve in 3D renders because of the lack of uniformity in the creation of the models and their textures. Timbers are often reclaimed or salvaged to give them that lived in look, which can be harder to achieve than materials of a polished and perfect appearance. The same in this case with older bricks, the texture preparation of which needs to be more layered, meaning more time is required, to give the impression of aged appearance. But this lack of uniformity/time heavy image creation can be eased by once again by utilizing our huge library of professionally created textures and pre created asset models, including vintage furniture and aged materials, making even the more time heavy projects so much more cost effective to our clients.
THE RESULTS
The client agreed we had created images which they said perfectly captured the atmosphere they were aiming for when the construction had completed. Light and airy with a very natural countryfied Italian look that was welcoming and warm.
like what you see?
let’s talk
like what you see?
let’s talk