Timepiece animation
THE BRIEF
As part of our commitment to offer our clients the best possible service, we challenged ourselves to an inhouse project producing animated imagery for a luxury timepiece. While our primary strengths lie in architectural visualisation, the same software can also be used to create a wide variety of CG renders servicing many different sectors, so we were interested in seeing the results.
THE SOLUTION
Producing an animation dictated just which software we’d be using. Traditionally, animations would come with a high-risk factor regarding amendments because if the client wanted to change a sequence, even slightly, when all the frames had been produced, then that would mean the entire animation would need to be re-rendered. But with real-time rendering software packages, we can render whole animations often in minutes rather than days, or even weeks. This affords a huge benefit to the client, and to the illustrator, with client amendments no longer being such a costly time-consuming step in animation production.
THE RESULTS
Timepiece modelling needs to be as accurate as possible, as camera positions are often only be millimetres from the object. Depth of Field, which blurs either closer or further away geometry, is something we’ve added to create a more dramatic look.
like what you see?
let’s talk
like what you see?
let’s talk